Absolute Safety is an industrial safety company that provides training, consulting, and personnel to construction, oil & gas, and environmental companies. Their mission is to provide safety services that go beyond compliance.
When I first began working for Absolute Safety, they had zero social media presence. They also lacked a true “voice” that companies could trust and rely on to keep their workers safe. After researching key publics, the marketing team and I found that Absolute Safety’s target audience is mostly on LinkedIn and Facebook.
While implementing several social media campaigns, Absolute Safety’s LinkedIn following has increased from 400 followers to 2,885 followers. Absolute even signed a contract with one of their largest clients after that client had seen several appealing posts published on their LinkedIn.