Moments that Matter — Emilie Schwing

We knew we wanted to tell a story and add value to why people work safely. After weeks of brainstorming and researching, we finally landed on a solution.

The campaign “Moments that Matter” was developed by my team member at Absolute Safety. This campaign includes pictures, videos, and quotes from real workers out on the job site.

My part in implementing the campaign was to create a promotional video that could be used on the Moments that Matter site. Moving forward, I am now responsible for gathering stories from workers and publishing them to the site. To integrate this campaign with Absolute Safety’s social media platforms, I post a feature story once a month.

VIEW SITE

Feature Story Social Media Post

LinkedIn Likes: 11
LinkedIn Impressions: 525
LinkedIn Click-throughs: 6
Facebook likes: 8
Facebook Shares: 5
Facebook Engagements: 89
People reached on Facebook: 631

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SITE LAUNCH SOCIAL MEDIA POST

LinkedIn Likes: 10
LinkedIn Impressions: 631
LinkedIn Click-throughs: 9
Facebook Likes: 8
Facebook Shares: 8
Facebook Engagements: 224
People reached on Facebook: 1,478

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