Fall 2020 Campaign Book

In August of 2020, my group had the opportunity to create and implement a public relations campaign for Gardere Initiative. As our final project, we were required to put together a complete book of every aspect that went into implementing a successful campaign. My role in this project included:

• Consolidating team member’s work

• Editing all copy written by team members and myself

• Designing a consistent format for the final book

• Ensuring that the book included every action we took for the campaign

We knew that we completed a successful campaign and met all of our client’s goals and objectives - now it was time to show-off our hard work. Our client was blown away with the efforts we took to successfully research, implement, plan and evaluate this public relations campaign.